The strange side of real life

Stay curious.
Stay ahead.

We find the weird, wonderful and what-even-is-that of the real world — from strange science to inventions that sound made up.

Enter the rabbit hole
01 / 03 REALITY IS THE WEIRD PART
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100% REALNO FICTION REQUIRED
THE FUTURE, EARLYFRESH FROM THE CURIOUS
SOMEWHERE OUT THERE —
SCROLL TO FIND OUT
✳ Weird science✳ Future tech✳ Strange history✳ Wild inventions✳ Products you didn’t know existed
TECH / HUMANITY01
THE FUTURE IS ALREADY HERE

Robots vs. Usain Bolt.
Seriously.

Plus AI Jesus, invisible fences and a few other things that sound like the internet made them up.

Take the deep dive ↗
SCIENCE / SPACE02
YOUR BRAIN ON SCIENCE

An MRI that reads your dreams?

Peek into the discoveries making the impossible feel a little more plausible.

Follow the strange ↗
OBJECTS / ODDITIES03
PRODUCTS FROM ELSEWHERE

A glue gun that melts cheese.

Gadgets, inventions and everyday objects with a very unexpected second act.

See what else exists ↗

Story titles are drawn from the Yup That Exists newsletter archive.

A SMALL PROMISE TO YOUR CURIOSITY

The future gets weird. We’ll find it first.

Yup That Exists is a discovery brand for real things that sound fake. We follow the curious threads through science, technology, nature, history and the internet.

Somewhere between a breakthrough and a bizarre little object is a story you didn’t know you needed. We make it easy to find, quick to enjoy, and worth passing along.

Subscribe to Yup Daily ↗
01 / NOTICE

Strange things, hiding in plain sight.

Unexpected corners of nature, history and everyday life—brought into focus.

02 / UNDERSTAND

Curiosity, with the context.

Clear, easy-to-follow explainers that make the “how is this real?” part click.

03 / LOOK AHEAD

Tomorrow is already happening.

New ideas, inventions and breakthroughs that make the future feel a little closer.