Peppa Pig, the popular British children’s TV show is having a peculiar effect on its younger American viewers. Across America children are picking up the southern English accent of Peppa Pig, and the parents don’t really seem to mind.

The innocent TV programme has previously had some surprising reactions from other countries. The show was banned in China for promoting “gangster attitudes” and an episode was taken off air in Australia for teaching children to not be afraid of spiders. Understandably so, British spiders are far safer than those found in Australia. Now it has been picked up by the Evening Standard for teaching children to say “Mummy” and “Daddy”.

The phenomenon has been coined the ‘Peppa effect’ by Janet Manley, an American mom on Twitter. Jen Rofé another mom, tweeted; “I’d like to thank Peppa Pig for the slight yet adorable British accent my toddler is acquiring. #mum #mummy”.

It appears American parents are revelling in their children’s new-found English accents and taking to social media to express their joy. Jess Steinbrenner on Twitter said; “The most entertaining aspect of my life right now is that my toddler has been watching Peppa Pig and now speaks with a British accent.”

Parents have also noticed their children copying Peppa Pigs adorable piggy snort and claimed that to be more expected than picking up the southern English accent. Mike Lupa said: “Anyone else’s kid developing a slight British accent after watching Peppa Pig? “She’s also snorting like a piggy, but that is expected.”

The Children of America are now not only learning the valuable life lessons Peppa has to offer about friendship, spiders and even recycling, the accent of Peppa Pig has now also been learnt by the children. This accent not only includes piggy snorts and very English “mummy” and “daddy”, but also words such as “snuggle”.

The effects seem to be extraordinary to American parents, who are baffled by their children’s new found British vocabulary. Dad Sylvester Kabajani stated: “My four year baby girl loves watching Peppa Pig and I have noticed her accent and grammar is extraordinary. “Last night I tucked her to sleep and she looks at me and says ‘daddy, can you snuggle me’ I was like what did you just say baby girl? I don’t remember the last time I used that word.”

Classic British sayings and vocabulary is now popping up in the language of four to seven year olds across America. Using words such as “straightaway” as a parent from Twitter can vouch for, saying; “Tayla absolutely lapses into a slight Brit accent and vocabulary, and uses the word ‘straightaway’ more than I ever have in my life! … ‘Daddy, when we get home do I have to go to bed straightaway?”’

Although to the majority of British people this language is absolutely normal, it is coming as a surprise to American parents, especially the use of “Holiday” instead of “vacation”. The TV programme is extremely popular and has been viewed in over 200 different countries and is worth $1 billion worldwide. The Peppa Effect is giving these children a quaint southern English accent and it may be strange to their mummy’s and daddy’s but for now it is here to stay.