Most people know it’s a fact that “sex sells”, but does violence sell? Well we’re about to find out because this water company just created what is most likely the world’s most violent commercial. The company, Liquid Death, is taking a completely new marketing approach with their product, which features a viral cartoon commercial with people getting murdered in every which way. The violence is all tied in thanks to their “catchy” slogan “Murder Your Thirst”.

The company sells their water in 12-packs of 16.9 ounce tall cans that will cost you $22 on Amazon. To be honest you’re probably better spending that money on a 12 pack of beer and just watching this commercial on repeat.

[H/T Geekologie, AMAZON]