What if you could make traffic laws fun again? Wait, did I say again? I meant to say for the first time ever! In Stockholm, Sweden there is now something called the speed camera lottery, thanks to the Volkswagen Fun Theory Award. Kevin Richardson came up with the idea to make going the speed limit “fun” by letting drivers win money from fines paid by the speeders.

The idea was simple, if you drive at or under the speed limit while going by a speed camera you’ll be entered in a lottery where the prize fund comes from the fines that speeders pay. Since the lottery started the average speed has reduced from 32km/h to 25km/h. That’s a whopping 22% reduction in speed. I would 100% go the speed limit if I knew I could win money… especially money from those pissed off speeders. [VIA WIRED]